Get VOCAL! Growing Profits Through Customer- Supplier Relationships
by: Petra Goltz, PMP, VP-Globalisation, December 2006

Author: Larry A. Brown Copyright© 2007 [sic] Cisco Systems, Inc. First Version: September 2006, Cisco Press ISBN: 1-58705-317-9 Price: $14.99 US

Reviewed by Petra Goltz, PMP, VP-Globalisation, PMI IT & Telecom SIG

Is the relationship with one of your customers deteriorating or are you spending too much time firefighting?

Maybe you should "Get VOCAL".

VOCAL is a customer engagement process that can repair strained relationships with your customers by turning chaos into order. It is also an acronym where the letters stand for Visibility, Ownership, Communication, Accountability, and Leadership.



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