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Thursday, April 22, 2010
Social Media Strategy for Professionals: showcase your experience - and avoid the risks
It's all the rage to talk about LinkedIn, Facebook, and the 300+ other social networks that exist. And if you are like most, you already have a profile on a number of them. But how do you showcase your experience, without wasting your time? How do you avoid identity theft? And how can you effectively use Social Media to develop a network for professional support (and possibly job search)? In this fast-paced presentation, learn:
· How an Anchor and Outpost strategy can significantly increase your exposure.
· How to prevent others from hijacking your identity on aggregator web sites.
· Five advanced techniques to get the most from LinkedIn - and one technique that you should never use.
· How to significantly cut down your maintenance time by using the hidden integration power of the social networks.
Randall Craig
Randall Craig has founded several successful start-ups, held a long-time position at a "big-four" consulting firm, and was a senior executive at an American public company. He is currently the President of the consulting firm Pinetree Advisors, lectures at the Schulich School of Business, and writes a weekly column on the Monster job boards.
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